Why Multi-Tasking is Bad for Your Business


When do we multi-task?

There are times when we are faced with no choice but to multi-task. However, when is I detrimental to our results, and when is it ok to do so? Part of the reason we multitask is because the activities we’re doing are easy, and do not require much capacity on our brain. In other words, we are doing multiple, minimally stimulating activities at the same time. Like listening to music when you’re driving down the highway.

But when it comes to your business, anything you can do while multitasking is probably not something you should be doing in the first place. You need to focus on your business goals, and tasks at hand to make it count. A simple slip while multi-tasking may cause some undesirable and irreparable errors. Generating a wrong post, or misaddressing your client is something you do not want to end up having to deal with.

Focused Blocks as an Alternative

One simple tip is to work in concentrated one-hour blocks. You would need to find a space for yourself where you shut off all distractions, and focus on just one thing at a time. It will not be easy, but if you can resist the urge to multitask and spread your attention over five different things at one time, you’ll be able to accomplish things well.

It could be placing your ad, writing an email to your list, or even doing a bit of market research. Your results will be better than trying to rush and multi-task to complete these 3 tasks together within an hour. After all, each task is given a focus as you maximise the use of your mental capacity for it. Personally, doing just two of these one-hour concentrated blocks of work helped me accomplish more in those two hours than multi-tasking for eight hours.

I can’t stress to you how important working this way really is. By using this ultra-focus technique, you get to work less hours, but make those hours five times more productive.

Leveraging on Systems

However, if you want to leverage even more on this technique, this system here allows you to focus on the revenue generating tasks instead of the other back-end work. A funnel and sales team are already set-up and there to assist you in making all the sales for you, as you focus on getting traffic to these funnels. It definitely cuts down the workload and runway lead time for you to take off in this business.

So, give it a shot! Click here now to get involved.

Friday the 13th Came & Went – But the Marketing Effect Stays

Where Did This Superstition Come From?

A suggested origin of the superstition is that  the date Philip IV of France arrested hundreds of the Knights Templar on —Friday, 13 October 1307. But hear this out – this may not have been formulated until the 20th century! Why? Because any reference to this event is only mentioned in the 1955 Maurice Druon historical novel The Iron King (Le Roi de fer), John J. Robinson’s 1989 work Born in Blood: The Lost Secrets of Freemasonry, Dan Brown’s 2003 novel The Da Vinci Code and Steve Berry’s The Templar Legacy (2006). Sure, in Biblical history, Jesus Christ had his last Supper on the 13th, and was crucified on the Friday, but these two were never mentioned together simultaneously thereafter.

So Friday 13th is Just A Marketing Ploy?

There’s a very high chance that it just is! And look at it’s effectiveness. According to the Stress Management Center and Phobia Institute in Asheville, North Carolina, an estimated 17 to 21 million people in the United States are affected by a fear of this day, making it the most feared day and date in history. Some people are so paralyzed by fear that they avoid their normal routines in doing business, taking flights or even getting out of bed.

Well, it’s ok if it’s harmless, right? Just being cautious, one might say. But get this. It’s been estimated that USD 800-900 million is lost in business on this day alone. In fact, in Finland, a consortium of governmental and nongovernmental organizations led by the Ministry of Social Affairs and Health promotes the National Accident Day, which always falls on a Friday the 13th. Also, a study in the British Medical Journal, published in 1993, concluded that there “is a significant level of traffic-related incidences on Friday the 13th as opposed to a random day, such as Friday the 6th, in the UK.”

How You Can Get Such an Impact in Your Business

When you first launch your website, the quickest way to gain traction and expand your brand is to focus on a niche market. This means zeroing in on a smaller market with less competition. But to get to near-cult status at some point, you need to expand beyond that. Before you try to reach the global marketplace, you should take the time to carefully plan your new marketing strategy.

Don’t Forget Your Roots

Targeting the global market is a lot different that targeting a niche market. You have a larger audience, but you also have more competition. Despite that, you shouldn’t ignore your niche market and forget where you came from. You can continue to hold onto your hold of your niche market while targeting a larger audience. Continue what you’ve been doing that works to keep your existing sales through your niche market. You’ll simply develop new strategies to reach a larger market.

Localize Your Content to Each Region

When you are targeting multiple cities, you’ll need to create an individual landing page for each city. By using content to refer to places, people, and things that people in that city will recognize, it will bring about familiarity. This is localization and you’ll use it in your global marketing campaigns.

The easiest method of localization, however, would be through language and slang. About two-thirds of the world’s population are non-native English speakers. Most of these people, even if they can speak English, prefer to browse the web and shop online in their native language. It’s easy to add the option to translate your web pages into a different language (example, the Google Translate plugin).

You’re Ready for the Big Time

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Making Memories on Your Affiliate Marketing Like the NFL Playoffs

So it’s the new year, and a new season of playoffs begin. As humans, we thrive on competition, and what is not more human than a sports competition featuring the country’s best athletes. It’s basic human instinct to compete, and that’s why sports (regardless of what type of sports) are popular and capture our imagination and attention.

The thing about Sports is that it gives hope of a good underdog story that will be etched in everyone’s mind for years to come. Take Liecester City’s unexpected English Premiership WIn last season. We are half way through this season, and people are still talking about it. Even now, people are still rooting for them in the Champions League games, despite their struggles with their domestic league performance.

So you see, in sports, a good underdog story would actually give people something to remember. Now don’t you wish you can get that kind of memory/loyalty for your online marketing brand and business? How do you get into the heads of your potential customers to actually remember you before they remember anyone else? How do you give them the sign and signal saying “listen, if you need this product, buy from me and not him, ever”?

The Magic of the Purchase is in the Follow Up!

In case you haven’t already heard, majority of your prospects will not buy from you on the first exposure to your product. In fact, most of your prospects who are exposed to your products need multiple exposures before you can get a sale. The National Association of Sales Professionals did a study, and only 2% of sales are made on first contact. So where are the Bulk of the Sales Coming From?

80% of sales are made on the 5th-12th contact.

That means, they need to be exposed to your products between 5-12 times before they even get to a point of buying your product. In short, if you miss out following up on the 5th time or more, you risk losing a sale which has an 80% chance of happening. Here, persistence does matter more in order to capture your first sale. But persistence, though, is not enough.

Content is just as important

Beyond just showing your presence, your follow-up content must have a purpose to advance your sale agenda, while highlighting either a benefit of you product, taking down the barriers and objections to your product, or even better, both. Having said that, your follow-up must also be consistent with your messaging to capture the lead. While you can be persistent, a confused messaging in your follow-up would be much more of a turn off rather than persuasive.

In short : Your follow-up messaging must be consistent and persistent in order to get that sale

Do note that following up goes beyond your front end sale. You still need to follow up in order to get your back-end sales. Your sales do not (and should not) stop at just the basic products, especially if you want to succeed in online marketing. The best way is to outsource or automate this process (or get someone else to do it for you).

If you want an easy way to do this, here’s a program that not only gives you training, it automates the selling, has it’s own funnels, and follows-up on your front end sale to give you big back-end commissions.

Inbox Dollars, Surveys & Social Media – Why They’re The Same

When we mention Facebook, Twitter and other social media platforms, we always have this idea of it being a platform to connect with our friends and loved ones. It’s a platform to share information, update people we care about on our lives, and some have even found their life partners through them. Overall, it seems that these platforms provide a service for us, right? So how are they in the same league of marketing survey companies like Inbox Dollars, for example?

It’s All About the Data

All these companies are in the business of mining information from users to sell to advertisers. That’s why you always seem to have adverts appearing on your newsfeed which are in line with your surfing patterns. If you think Facebook gets it’s revenue USD 14.6 billion from your purchases of Apps, you’re quite a distance off the mark.

Just like Inbox Dollars, Facebook serves as a data miner. However, while Inbox Dollars are upfront with you, Facebook would get data from you based on your social surfing patterns and posts, which you willingly give to Facebook. Even more so if you fill up your profile details. Here’s the difference: Inbox Dollars would give you something in return, to fill up survey forms with some targeted information that the advertisers want, while Facebook, makes it easier for you to keep on posting so that they get more information.

Is It All Gloom and Doom? No!

Although information on this is available readily (like the video above), people still continue to flood Social Media with their posts and information because it’s a convenient way to get connected. How many of us have found lost connections via Facebook (or Friendster earlier)? I know I have. And keeping in touch with friends now have been easier as well; all with a click of a button.

What Does This Mean for Online Marketers?

There’s plenty of advice on how to utlise social media for marketing. For one, it doesn’t cost a cent to set up a Facebook business profile or a Twitter account, until you start advertising. The most important thing is to post relevant content regularly. This also helps you attract more followers.

You should create a schedule for sending out posts. For example, you could post on Facebook and send out a Tweet at the same time every Monday through Friday. If you have the time available, you should try and post two or three times throughout the day.

Though, it’s not uncommon for your marketing strategy to grow stale. You might notice positive results after you start your marketing campaign, only for it to die off.

Beyond Just Posting on Social Media – Being Personable

It’s easy to use a mechanical approach to marketing. You’ve got a schedule and you stick to it. You’re consistent and reliable. But, you need to be personable when sharing content on social media.

Don’t use the same phrases and wording in every post. When you introduce curated content, don’t use the default message. Create something original. You want to sound like you’ve read the content that you’re sharing.

Being more social also means interacting with your followers. Don’t be afraid to ask a question or encourage feedback from your followers. Thank them for their input and get a conversation going. This will make your brand feel more approachable.

For even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about a done-for-you system.

New Year Resolutions – And a Lesson in Marketing From a 5-year-old

Cute isn’t she?  Well the thing is, we all have a problem with new year resolutions. Most of it doesn’t stick! And as she said, we think that New Year Resolutions are a one-time opportunity to change ourselves. It can’t be further from the truth! We’ve all heard the adage that the only thing constant is change. But How many of us put this into practice? As the business environment evolves, you may find that you’re no longer focused on the same goals as when you started. By meeting the demands of customers and expanding your horizons, your current marketing efforts may not mesh with your original brand. So what do we do to evolve our brand then?

Make Sure Rebranding is the Right Strategy

The first step is to ensure that rebranding is the right strategy. Otherwise, all of your hard work will be for nothing. This is a major process and will require a lot of your time. If you’re not prepared for the work, then you may want to come up with another strategy.

Set a Launch Date for Your New Business

If you decide to move forward with your plans to rebrand, then set a launch date. Make sure you choose a realistic date. Consider the amount of work that is needed and set a reasonable date when you will stop operating as your previous brand and begin operating as your new brand.

Announce Your Rebranding to Existing Customers

Once you set a launch date and put up your “coming soon” page on social media and your website. Send out regular updates whenever you complete another step in the process of rebranding. Customers and followers will get used to seeing posts about your rebranding, and be aware of the transition leading up to the launch date.

You’ll also want to double down on your efforts to ensure customers are aware of your rebranding. Along with announcements on social media, you should create an email marketing campaign for your existing customers.

Send out a newsletter letting your customers know about the transitioning process. Let them know the date of the rebranding and any steps that they’ll need to take to continue using your services or products.

As your launch date approaches, send out a follow-up email to make sure customers got the message.

What Follows After Rebranding?

So when the rebranding is done, you should be able to stay relevant to your market. The key is to not lose your current customers, while repositioning to attract new ones. Also, your new brand you must be one where we are gaining more conversion-ready prospects. One way is to learn more about our done-for-you system, which also comes with one-to-one personal coaching as well. Click here to find out more.

The Electoral Collage – Trump’s Confirmation of his Marketing Strategy

With the conclusion of the Electoral Collage, Donald J. Trump can now officially assume the title of President-elect of the United States of America. For those who aren’t familiar with the US political system, the Electoral College process consists of the selection and the meeting of the electors where they vote for President and Vice President.

This is done after the usual popular vote, where each qualified citizen casts their vote for the President of the United States of America. The popular vote is taken as a signal to each State’s electors in the Electoral Collage on who the people feel the next President should be.

The Electoral Collage delegates would then come together and then cast their votes for the appointment of the President of the United States of America. Most of the times, the delegates would vote as per how their state voted.

Trump’s Victory – Starving Crowd Mentality at Work?

With Donald Trump achieving victory in the popular vote, this was Hillary Clinton’s last shot to persuade the electors to not vote along the lines of the popular votes. Nonetheless, as per usual this time as with other times (very few incidents of electors gone rogue), it was a mere formality to elect President Trump into office.

For the purpose of learning business techniques, we have to see beyond the morality of what he says or suggests, or his policy recommendations and effect. That would be a discussion for another article at another time.

Trump’s campaign for President was a classic marketing case of a starving crowd mentality. It’s always about knowing what the crowd wants and tailoring your messages to seem as though you are the only solution for their wants. After all, Trump is a businessman and this is what businessmen do best. His campaign had garnered support by giving the crowd what they want to hear from a person of a position. Effective keywords he used like change, great america, etc also further his cause to reach the most powerful office in the world.

Do You Have a Trump Card in Your Business Then?

If the starving crowd mentality can bring Trump into office, imagine what this can do to your business! First thing you need to do when you’ve identified your niche, is to identify your starving crowd keywords. Implement them in your promotional material and your ads to get their attention. Often, things like a rhetorical question or stating a state of mind your crowd is in would do the work.

Of course, getting eyeballs to your offers is just half of the work. Beyond just getting them to your offer, you need to show YOU are the best solution for them;  that you are their Trump card. This would entice them to sign-up or find out more about your offers. The rest, is the usual internet marketing cycle and systems that you put in place to get that sale (your autoresponders, sales call, follow-ups, etc).

Automation & Outsourcing – Your Sales Multiplier

The post-sale part is a lot of work. Automating or outsourcing this part, though, could bring you additional revenue. This is so you can focus on the revenue-generating side of business; i.e. the marketing. A project like this could take weeks, months or even years to build up. However, why build it up when there’s a system that actually has everything set up for you already? This system will help you sell the products, and all you need to do is to drive traffic to their landing pages. They’ll take care of the rest. It even comes with one-to-one personal coaching. So go on. Click here to get your foot into the system now.

Paige VanZant’s Dance-Off – A Marketing 101 Case Study

A Face-off Turned Dance-off?

Traditionally, face-offs are seriously intimidating affairs. 2 fighters who are about to get in the ring try to show who’s better by cutting an imposing stature at each other for the cameras, and also for their opponent’s psyche. But that didn’t happen as planned ahead of Saturday’s UFC on Fox 22. UFC women’s strawweight contender (and also former “Dancing with the Stars” runner-up) Paige VanZant together with her upcoming opponent, Michelle Watterson squared off in a dance-off instead.

Surprising? Not Really

Although such a face-off was unexpected, one must consider that these two fighters don’t really know how to trash talk or psyche each other out to start with. In fact, there was practically no trash talk in the build up to the fight (come on, Waterson’s effort to verbally psych out her opponent in the run-up to Saturday’s fight was merely just stating a fact!). And guess what? This fight has garnered more publicity just because of this compared to many other fights before this.

The Marketing Angle – How It Worked

By having a face-off out of the norm, what Waterson and VanZant did was a complete opposite of the expectations of everyone else. This definitely created a certain buzz around the fight, which led to people getting curious about it. I would dare say that there are many non-UFC viewers who would have gotten their interests piqued, and would sniff around to see what it’s about. There’s even a chance that UFC might have gained some new fans on top of this buzz!

In any form of business, be it online or offline, generating a buzz and subsequently interest for your products is important. By creating a buzz and generating interest for your product, you get people curious and bring them to you instead of finding them. It shortens your average promotion time per customers, drastically increasing your promotional efficiency.

Social Media Buzzing

One free marketing strategy that could help you create interest and buzz is social media marketing. It doesn’t cost a cent to set up a Facebook business profile or a Twitter account. An easy way to create a buzz or hype on social media about your products is to tag on current trends. Check out weekly or daily current trends and tag on to it while people are interested. It can be a simple tweet, a blog post, or a Facebook note.

Beyond the buzz, however, it’s important to post regularly so that your followers don’t forget about you. You also need to be aware of the need to stay relevant. This not only helps you strengthen your position, but also helps you attract more followers. To do this, create a schedule for sending out posts. For example, you could post on Facebook and send out a Tweet at the same time every Monday through Friday. If you have the time available, you should try and post two or three times throughout the day.

Unlike the UFC, you don’t need to immediately make a large investment to create a buzz on social media. You can start small and learn more about your particular niche’s customers before you dive in and create a buzz by spending money.

Along with the tip above, you’d benefit greatly from having in place a conversion-ready system. This system here puts your leads through a tried and tested sales funnel, with a follow-up sales team to follow through with your leads. Best part is, it also comes with a detailed step-by-step course and a one-on-one coach assigned to you to ensure your success. Click here to find out more.


Rogue One – A Lesson in Building A Legacy

It’s Out! Excited Much?

You can’t run away from the adverts announcing or preparing the crowd for Star Wars: Rogue One hitting the screen. For the non-initiated, Star Wars: Rogue One is another installment to the Star Wars Universe franchise; a franchise whose first movie was released back in 1977. After all these years, the franchise is still pretty much on its A-Game and is still commanding a huge following; be it from the young or from the old, loyal fans.

The brand loyalty and hype the Star  Wars franchise generates is the envy of many businesses the world over. Their cult-like following has helped the franchise generate profits not just by the truckloads, but possibly by the ship loads or even rocket loads. This influx in profits allows the franchise to actually use more funds to create the next movie, which will in turn create a bigger box office impact for the next movie, and the cycle goes on.

Cycle Effect of Money

There’s a simple model that the Star Wars franchise works on. With every movie, the next gets bigger and better, with more money spent on it. But despite that, they’re still breaking the box office banks like no tomorrow with each new installment. This is, in fact, how most businesses scale up and grow.

Most online entrepreneurs spend their first big paycheck on themselves as a reward. There’s nothing wrong in that, but instead of spending all on something, wouldn’t it be wiser to re-invest that money to scale up your business and grow it for bigger profits? With re-investing in your business, your increased investment in it might reap even bigger profits.

Of course, you need to know which part of your business you need to reinvest in. Reinvesting in a portion of the business which is making a loss, or not generating a high enough ROI would be detrimental, and could wipe out all your past earnings in a day. So you need to identify what works and what doesn’t, before throwing your money there.

So how About Internet Businesses?

In internet marketing or your online business, the simplest way to scale your business is by investing in the traffic method that works to your offer page. There’s of course more than one consideration when buying traffic, like filters and keywords, etc. No point we pay for clicks that do not have a high chance to convert, no matter what the offer or price is.

However, beyond just traffic, there are also other aspects of traffic generation that comes into play. Things like convertability of your landing pages, follow ups, etc. play a huge role in internet marketing or affiliate marketing.

Sounds overwhelming? This is just one aspect of building an income online. This step-by-step course right here would help you get your online business fundamentals right. To top it off, you get your own Coach to guide you through the program. So go ahead and take action. Click here to find out more about the program.

Fed Rate Hike and Online Marketers

Fed Rate Hikes Surprise the Markets

I’m not sure if the rate hikes are a surprise. During President Trump’s campaign, although he didn’t divulge more information to the voters on his specific policies, his general direction does point in this direction. But what is more surprising, is that the Feds are actually forecasting three interest rate hikes next year. On top of that, we also believe that this number is just a conservative estimate, and could increase even more once President-elect Donald Trump takes office.

So What Does It Mean For Us?

Well, a single rate increase on its own may not make a difference. If the Fed continues to raise them slowly (like always), it may be a while before you see a change in your mortgages, savings accounts, etc.

But now, is seems that the Feds are planning to raise the key short-term rate more regularly. That could mean a visible increase in mortgage rates, auto loans rates, and (on the off-chance) a very slight savings rates increase – banks tend to wait for even bigger rate increases before they increase ours.

Tuning In to the Effects

The thing is, we don’t really know for sure until the rate hikes planned by the Feds do happen. There’s a lot of uncertainty on how much the rates will increase, and if the increase is going to be slow and gradual even though there’s multiple increases for example. Or even if the Feds are really going to make more than 3 rate increases.

Safeguarding Our Financial Interests (No pun intended… Well, maybe a little)

So with all the looming volatility set to be put in motion, how prepared are your savings and businesses for it? One way is by having alternate international income streams. A business model that doesn’t depend much on the political landscape of just one country, in a niche or market segment that is a need or a want beyond political landscape.

Is there such a thing?

YES! The online business model is one that works that way. Look, we need the internet as a source of information and social interaction (I don’t think that’s a good thing that we’re socially interacting like this, but I digress). Nowadays, we even depend on it as a source of education! By capitalizing on this, we can actually earn an income online, by using the right techniques, tactics and guidance. But of course, you’d need proper guidance and step-by-step coaching. It is a business, and it is going to incur costs.

However, this program right here would help you get your online business to a flying start. It teaches you step-by-step on how to start your online business, and includes a personal coach to help you along as well. It even has a plug-in turnkey system, which helps you start earning commissions while their sales team do most of the work.

Don’t just take my word for it. Click here to see it for yourself.