Author Archives: fudge2k85

Inbox Dollars, Surveys & Social Media – Why They’re The Same

When we mention Facebook, Twitter and other social media platforms, we always have this idea of it being a platform to connect with our friends and loved ones. It’s a platform to share information, update people we care about on our lives, and some have even found their life partners through them. Overall, it seems that these platforms provide a service for us, right? So how are they in the same league of marketing survey companies like Inbox Dollars, for example?

It’s All About the Data

All these companies are in the business of mining information from users to sell to advertisers. That’s why you always seem to have adverts appearing on your newsfeed which are in line with your surfing patterns. If you think Facebook gets it’s revenue USD 14.6 billion from your purchases of Apps, you’re quite a distance off the mark.

Just like Inbox Dollars, Facebook serves as a data miner. However, while Inbox Dollars are upfront with you, Facebook would get data from you based on your social surfing patterns and posts, which you willingly give to Facebook. Even more so if you fill up your profile details. Here’s the difference: Inbox Dollars would give you something in return, to fill up survey forms with some targeted information that the advertisers want, while Facebook, makes it easier for you to keep on posting so that they get more information.

Is It All Gloom and Doom? No!

Although information on this is available readily (like the video above), people still continue to flood Social Media with their posts and information because it’s a convenient way to get connected. How many of us have found lost connections via Facebook (or Friendster earlier)? I know I have. And keeping in touch with friends now have been easier as well; all with a click of a button.

What Does This Mean for Online Marketers?

There’s plenty of advice on how to utlise social media for marketing. For one, it doesn’t cost a cent to set up a Facebook business profile or a Twitter account, until you start advertising. The most important thing is to post relevant content regularly. This also helps you attract more followers.

You should create a schedule for sending out posts. For example, you could post on Facebook and send out a Tweet at the same time every Monday through Friday. If you have the time available, you should try and post two or three times throughout the day.

Though, it’s not uncommon for your marketing strategy to grow stale. You might notice positive results after you start your marketing campaign, only for it to die off.

Beyond Just Posting on Social Media – Being Personable

It’s easy to use a mechanical approach to marketing. You’ve got a schedule and you stick to it. You’re consistent and reliable. But, you need to be personable when sharing content on social media.

Don’t use the same phrases and wording in every post. When you introduce curated content, don’t use the default message. Create something original. You want to sound like you’ve read the content that you’re sharing.

Being more social also means interacting with your followers. Don’t be afraid to ask a question or encourage feedback from your followers. Thank them for their input and get a conversation going. This will make your brand feel more approachable.

For even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about a done-for-you system.

New Year Resolutions – And a Lesson in Marketing From a 5-year-old

Cute isn’t she?  Well the thing is, we all have a problem with new year resolutions. Most of it doesn’t stick! And as she said, we think that New Year Resolutions are a one-time opportunity to change ourselves. It can’t be further from the truth! We’ve all heard the adage that the only thing constant is change. But How many of us put this into practice? As the business environment evolves, you may find that you’re no longer focused on the same goals as when you started. By meeting the demands of customers and expanding your horizons, your current marketing efforts may not mesh with your original brand. So what do we do to evolve our brand then?

Make Sure Rebranding is the Right Strategy

The first step is to ensure that rebranding is the right strategy. Otherwise, all of your hard work will be for nothing. This is a major process and will require a lot of your time. If you’re not prepared for the work, then you may want to come up with another strategy.

Set a Launch Date for Your New Business

If you decide to move forward with your plans to rebrand, then set a launch date. Make sure you choose a realistic date. Consider the amount of work that is needed and set a reasonable date when you will stop operating as your previous brand and begin operating as your new brand.

Announce Your Rebranding to Existing Customers

Once you set a launch date and put up your “coming soon” page on social media and your website. Send out regular updates whenever you complete another step in the process of rebranding. Customers and followers will get used to seeing posts about your rebranding, and be aware of the transition leading up to the launch date.

You’ll also want to double down on your efforts to ensure customers are aware of your rebranding. Along with announcements on social media, you should create an email marketing campaign for your existing customers.

Send out a newsletter letting your customers know about the transitioning process. Let them know the date of the rebranding and any steps that they’ll need to take to continue using your services or products.

As your launch date approaches, send out a follow-up email to make sure customers got the message.

What Follows After Rebranding?

So when the rebranding is done, you should be able to stay relevant to your market. The key is to not lose your current customers, while repositioning to attract new ones. Also, your new brand you must be one where we are gaining more conversion-ready prospects. One way is to learn more about our done-for-you system, which also comes with one-to-one personal coaching as well. Click here to find out more.

The Electoral Collage – Trump’s Confirmation of his Marketing Strategy

With the conclusion of the Electoral Collage, Donald J. Trump can now officially assume the title of President-elect of the United States of America. For those who aren’t familiar with the US political system, the Electoral College process consists of the selection and the meeting of the electors where they vote for President and Vice President.

This is done after the usual popular vote, where each qualified citizen casts their vote for the President of the United States of America. The popular vote is taken as a signal to each State’s electors in the Electoral Collage on who the people feel the next President should be.

The Electoral Collage delegates would then come together and then cast their votes for the appointment of the President of the United States of America. Most of the times, the delegates would vote as per how their state voted.

Trump’s Victory – Starving Crowd Mentality at Work?

With Donald Trump achieving victory in the popular vote, this was Hillary Clinton’s last shot to persuade the electors to not vote along the lines of the popular votes. Nonetheless, as per usual this time as with other times (very few incidents of electors gone rogue), it was a mere formality to elect President Trump into office.

For the purpose of learning business techniques, we have to see beyond the morality of what he says or suggests, or his policy recommendations and effect. That would be a discussion for another article at another time.

Trump’s campaign for President was a classic marketing case of a starving crowd mentality. It’s always about knowing what the crowd wants and tailoring your messages to seem as though you are the only solution for their wants. After all, Trump is a businessman and this is what businessmen do best. His campaign had garnered support by giving the crowd what they want to hear from a person of a position. Effective keywords he used like change, great america, etc also further his cause to reach the most powerful office in the world.

Do You Have a Trump Card in Your Business Then?

If the starving crowd mentality can bring Trump into office, imagine what this can do to your business! First thing you need to do when you’ve identified your niche, is to identify your starving crowd keywords. Implement them in your promotional material and your ads to get their attention. Often, things like a rhetorical question or stating a state of mind your crowd is in would do the work.

Of course, getting eyeballs to your offers is just half of the work. Beyond just getting them to your offer, you need to show YOU are the best solution for them;  that you are their Trump card. This would entice them to sign-up or find out more about your offers. The rest, is the usual internet marketing cycle and systems that you put in place to get that sale (your autoresponders, sales call, follow-ups, etc).

Automation & Outsourcing – Your Sales Multiplier

The post-sale part is a lot of work. Automating or outsourcing this part, though, could bring you additional revenue. This is so you can focus on the revenue-generating side of business; i.e. the marketing. A project like this could take weeks, months or even years to build up. However, why build it up when there’s a system that actually has everything set up for you already? This system will help you sell the products, and all you need to do is to drive traffic to their landing pages. They’ll take care of the rest. It even comes with one-to-one personal coaching. So go on. Click here to get your foot into the system now.

Paige VanZant’s Dance-Off – A Marketing 101 Case Study

A Face-off Turned Dance-off?

Traditionally, face-offs are seriously intimidating affairs. 2 fighters who are about to get in the ring try to show who’s better by cutting an imposing stature at each other for the cameras, and also for their opponent’s psyche. But that didn’t happen as planned ahead of Saturday’s UFC on Fox 22. UFC women’s strawweight contender (and also former “Dancing with the Stars” runner-up) Paige VanZant together with her upcoming opponent, Michelle Watterson squared off in a dance-off instead.

Surprising? Not Really

Although such a face-off was unexpected, one must consider that these two fighters don’t really know how to trash talk or psyche each other out to start with. In fact, there was practically no trash talk in the build up to the fight (come on, Waterson’s effort to verbally psych out her opponent in the run-up to Saturday’s fight was merely just stating a fact!). And guess what? This fight has garnered more publicity just because of this compared to many other fights before this.

The Marketing Angle – How It Worked

By having a face-off out of the norm, what Waterson and VanZant did was a complete opposite of the expectations of everyone else. This definitely created a certain buzz around the fight, which led to people getting curious about it. I would dare say that there are many non-UFC viewers who would have gotten their interests piqued, and would sniff around to see what it’s about. There’s even a chance that UFC might have gained some new fans on top of this buzz!

In any form of business, be it online or offline, generating a buzz and subsequently interest for your products is important. By creating a buzz and generating interest for your product, you get people curious and bring them to you instead of finding them. It shortens your average promotion time per customers, drastically increasing your promotional efficiency.

Social Media Buzzing

One free marketing strategy that could help you create interest and buzz is social media marketing. It doesn’t cost a cent to set up a Facebook business profile or a Twitter account. An easy way to create a buzz or hype on social media about your products is to tag on current trends. Check out weekly or daily current trends and tag on to it while people are interested. It can be a simple tweet, a blog post, or a Facebook note.

Beyond the buzz, however, it’s important to post regularly so that your followers don’t forget about you. You also need to be aware of the need to stay relevant. This not only helps you strengthen your position, but also helps you attract more followers. To do this, create a schedule for sending out posts. For example, you could post on Facebook and send out a Tweet at the same time every Monday through Friday. If you have the time available, you should try and post two or three times throughout the day.

Unlike the UFC, you don’t need to immediately make a large investment to create a buzz on social media. You can start small and learn more about your particular niche’s customers before you dive in and create a buzz by spending money.

Along with the tip above, you’d benefit greatly from having in place a conversion-ready system. This system here puts your leads through a tried and tested sales funnel, with a follow-up sales team to follow through with your leads. Best part is, it also comes with a detailed step-by-step course and a one-on-one coach assigned to you to ensure your success. Click here to find out more.

 

Rogue One – A Lesson in Building A Legacy

It’s Out! Excited Much?

You can’t run away from the adverts announcing or preparing the crowd for Star Wars: Rogue One hitting the screen. For the non-initiated, Star Wars: Rogue One is another installment to the Star Wars Universe franchise; a franchise whose first movie was released back in 1977. After all these years, the franchise is still pretty much on its A-Game and is still commanding a huge following; be it from the young or from the old, loyal fans.

The brand loyalty and hype the Star  Wars franchise generates is the envy of many businesses the world over. Their cult-like following has helped the franchise generate profits not just by the truckloads, but possibly by the ship loads or even rocket loads. This influx in profits allows the franchise to actually use more funds to create the next movie, which will in turn create a bigger box office impact for the next movie, and the cycle goes on.

Cycle Effect of Money

There’s a simple model that the Star Wars franchise works on. With every movie, the next gets bigger and better, with more money spent on it. But despite that, they’re still breaking the box office banks like no tomorrow with each new installment. This is, in fact, how most businesses scale up and grow.

Most online entrepreneurs spend their first big paycheck on themselves as a reward. There’s nothing wrong in that, but instead of spending all on something, wouldn’t it be wiser to re-invest that money to scale up your business and grow it for bigger profits? With re-investing in your business, your increased investment in it might reap even bigger profits.

Of course, you need to know which part of your business you need to reinvest in. Reinvesting in a portion of the business which is making a loss, or not generating a high enough ROI would be detrimental, and could wipe out all your past earnings in a day. So you need to identify what works and what doesn’t, before throwing your money there.

So how About Internet Businesses?

In internet marketing or your online business, the simplest way to scale your business is by investing in the traffic method that works to your offer page. There’s of course more than one consideration when buying traffic, like filters and keywords, etc. No point we pay for clicks that do not have a high chance to convert, no matter what the offer or price is.

However, beyond just traffic, there are also other aspects of traffic generation that comes into play. Things like convertability of your landing pages, follow ups, etc. play a huge role in internet marketing or affiliate marketing.

Sounds overwhelming? This is just one aspect of building an income online. This step-by-step course right here would help you get your online business fundamentals right. To top it off, you get your own Coach to guide you through the program. So go ahead and take action. Click here to find out more about the program.

Fed Rate Hike and Online Marketers

Fed Rate Hikes Surprise the Markets

I’m not sure if the rate hikes are a surprise. During President Trump’s campaign, although he didn’t divulge more information to the voters on his specific policies, his general direction does point in this direction. But what is more surprising, is that the Feds are actually forecasting three interest rate hikes next year. On top of that, we also believe that this number is just a conservative estimate, and could increase even more once President-elect Donald Trump takes office.

So What Does It Mean For Us?

Well, a single rate increase on its own may not make a difference. If the Fed continues to raise them slowly (like always), it may be a while before you see a change in your mortgages, savings accounts, etc.

But now, is seems that the Feds are planning to raise the key short-term rate more regularly. That could mean a visible increase in mortgage rates, auto loans rates, and (on the off-chance) a very slight savings rates increase – banks tend to wait for even bigger rate increases before they increase ours.

Tuning In to the Effects

The thing is, we don’t really know for sure until the rate hikes planned by the Feds do happen. There’s a lot of uncertainty on how much the rates will increase, and if the increase is going to be slow and gradual even though there’s multiple increases for example. Or even if the Feds are really going to make more than 3 rate increases.

Safeguarding Our Financial Interests (No pun intended… Well, maybe a little)

So with all the looming volatility set to be put in motion, how prepared are your savings and businesses for it? One way is by having alternate international income streams. A business model that doesn’t depend much on the political landscape of just one country, in a niche or market segment that is a need or a want beyond political landscape.

Is there such a thing?

YES! The online business model is one that works that way. Look, we need the internet as a source of information and social interaction (I don’t think that’s a good thing that we’re socially interacting like this, but I digress). Nowadays, we even depend on it as a source of education! By capitalizing on this, we can actually earn an income online, by using the right techniques, tactics and guidance. But of course, you’d need proper guidance and step-by-step coaching. It is a business, and it is going to incur costs.

However, this program right here would help you get your online business to a flying start. It teaches you step-by-step on how to start your online business, and includes a personal coach to help you along as well. It even has a plug-in turnkey system, which helps you start earning commissions while their sales team do most of the work.

Don’t just take my word for it. Click here to see it for yourself.

Leicester City’s Win on the Pitch and What It Means In Business

Falling Giants and Human Nature

Seeing Leicester City beating Manchester City gives me a huge high of accomplishment. In fact, we all feel this as a collective for every great underdog stories. True, Manchester City isn’t having the best of times with key suspensions and all, but Leicester’s turning point of grabbing opportunities and chances as it comes also helps them to come up on top in this fixture.

Same Goes for Business Opportunities

When you grab your opportunities that comes by, you can only be a winner, no matter how or where you start of from. Will you take up this limited time offer of just $1 for a system that has paid out millions in commissions? It’s a rare opportunity to get into a program which doesn’t come too often. So go on and grab the opportunity! Click here for instant access and to find out more.

Simple Tip to Increase Conversions on Your Landing Page

The Landing Page Strategy

Landing pages are an important part of your marketing strategy. Getting traffic to these pages is essential. But, this traffic means nothing if your page doesn’t convert. If you’re getting traffic, but not sales, then learn how to increase conversions on your landing page with just these 2 tips.

You Need to Be Consistent

The first tip towards increasing your conversions is to make sure that you remain consistent. This means that all of your content needs to have a consistent message and your information needs to remain consistent.

If you include stats or figures in your content, inconsistencies will turn people away. Always double check any details that you include in the landing page.

For example, if you mention at the top of the landing page that your program has helped 2,000 customers and then mention that it’s helped 3,000 customers in your final call to action, you will lose sales. Consumers are smart enough to notice these small inconsistencies.

You also need to remain consistent with the tone and style of your content. Make sure that your content flows in a natural way.

Test Subtle Variations

The second tip for increasing conversion rates on your landing pages is to test subtle variations. This includes different headlines, calls to action, and your actual sales copy. Though, you should only test one change at a time.

The process of testing these small variations is called A/B split testing. You create two versions of the same landing page, with one difference between the two. See which one performs better and use this information to improve your ability to create effective landing pages.

These tips can help you tweak your landing pages to increase conversions. If you’d like even more powerful marketing tips, including conversion-ready internet marketing prospects, then click here to learn about my done-for-you system.

5 Steps to Work From Home Effectively

If you are tired of a daily commute, want to spend more time with your family, or simply don’t want to have to go an office all the time, working on your own business from home can be the solution you’ve been wanting.

Entrepreneurs who work out of their homes are usually self-starters who give themselves their own assignments and deadlines, and then proceed to create high-quality work within their assigned timeframes.

Working from home is so much better because you have no commute, you are better able to manage your household, can spend more time with family, and you don’t have to pay for a work wardrobe or dry cleaning.

But, working for yourself isn’t for everybody. It requires a lot of self-discipline and time management. When you are working from your home computer and home office, it’s easy to become distracted by non-work related things. In order to make working from home easier for you, here are five things you can do to prepare yourself to work from home.

Step 1: Getting Required Tools

The first thing you will need to do is to assemble the tools you will need to work from home. These include such things as a personal computer or laptop, a reliable high-speed Internet connection, and a telephone line, either a mobile or landline or both.

Step 2 : Establishing a Time Management Plan

You workday probably isn’t going to be the traditional 9 to 5 when you work from home. Because you don’t have a commute, you can start work earlier and work later into the evening if you prefer.

But you can still expect to spend at least eight hours per day on the job working from home as you would if you were a full-time employee. How you schedule that time is up to you and will depend on how you schedule your personal requirements, such as driving kids to school or cooking for your family.

Step 3 : Establishing Lines of Communication

How will you keep in touch with your customers, partners, and team – by phone, email, text message or face-to-face communication via video conferencing?

Understanding how you will communicate with the office is important before you begin working from home.

Step 4 : Staying Motivated

Staying motivated and productive without direct supervision will usually take some getting used to. This is because it will seem as if you have a lot more freedom when you work at home. But too much freedom can be a bad thing and if you aren’t productive, it could affect your earning ability.

 

It’s a good idea to set up a list of your daily, weekly, monthly and quarterly tasks. This will help you stay on track and keep your attention from wandering to non-work related things. For example, if you have ten specific tasks to finish by the end of the day, you can attack those items one by one until they are completed.

Step 5 : Sharing  Household Responsibilities with Other Family Members.

Let your partner and family know that just because you are at home doesn’t mean you aren’t working. Your work time is just as important as your family time, and they need to respect your borders.

Delegate household tasks to other people, such as walking the dog or cleaning and cooking. Avoid shouldering all the responsibilities of maintaining your household. Just because you’re home doesn’t mean you aren’t on the job.

Conclusion

Usually, within a few days or weeks, most people fall into a familiar, productive routine. Following these five simple steps can accelerate that process so you can work from home successfully starting from the very first day.

If you’ve found these tips to be helpful at starting or growing your own internet marketing business, then stay tuned for more weekly training like this one. Subscribe to our list s well to get tips & tricks to growing your affiliate business direct to your mailbox.

See you soon!

PS: In case you want to go for an effective step-by-step training system with 1-to-1 coaching, you can find it here. Don’t take my word for it, though. Go ahead and take a look to see it for yourself.