Cute isn’t she? Well the thing is, we all have a problem with new year resolutions. Most of it doesn’t stick! And as she said, we think that New Year Resolutions are a one-time opportunity to change ourselves. It can’t be further from the truth! We’ve all heard the adage that the only thing constant is change. But How many of us put this into practice? As the business environment evolves, you may find that you’re no longer focused on the same goals as when you started. By meeting the demands of customers and expanding your horizons, your current marketing efforts may not mesh with your original brand. So what do we do to evolve our brand then?
Make Sure Rebranding is the Right Strategy
The first step is to ensure that rebranding is the right strategy. Otherwise, all of your hard work will be for nothing. This is a major process and will require a lot of your time. If you’re not prepared for the work, then you may want to come up with another strategy.
Set a Launch Date for Your New Business
If you decide to move forward with your plans to rebrand, then set a launch date. Make sure you choose a realistic date. Consider the amount of work that is needed and set a reasonable date when you will stop operating as your previous brand and begin operating as your new brand.
Announce Your Rebranding to Existing Customers
Once you set a launch date and put up your “coming soon” page on social media and your website. Send out regular updates whenever you complete another step in the process of rebranding. Customers and followers will get used to seeing posts about your rebranding, and be aware of the transition leading up to the launch date.
You’ll also want to double down on your efforts to ensure customers are aware of your rebranding. Along with announcements on social media, you should create an email marketing campaign for your existing customers.
Send out a newsletter letting your customers know about the transitioning process. Let them know the date of the rebranding and any steps that they’ll need to take to continue using your services or products.
As your launch date approaches, send out a follow-up email to make sure customers got the message.
What Follows After Rebranding?
So when the rebranding is done, you should be able to stay relevant to your market. The key is to not lose your current customers, while repositioning to attract new ones. Also, your new brand you must be one where we are gaining more conversion-ready prospects. One way is to learn more about our done-for-you system, which also comes with one-to-one personal coaching as well. Click here to find out more.