The Landing Page Strategy
Landing pages are an important part of your marketing strategy. Getting traffic to these pages is essential. But, this traffic means nothing if your page doesn’t convert. If you’re getting traffic, but not sales, then learn how to increase conversions on your landing page with just these 2 tips.
You Need to Be Consistent
The first tip towards increasing your conversions is to make sure that you remain consistent. This means that all of your content needs to have a consistent message and your information needs to remain consistent.
If you include stats or figures in your content, inconsistencies will turn people away. Always double check any details that you include in the landing page.
For example, if you mention at the top of the landing page that your program has helped 2,000 customers and then mention that it’s helped 3,000 customers in your final call to action, you will lose sales. Consumers are smart enough to notice these small inconsistencies.
You also need to remain consistent with the tone and style of your content. Make sure that your content flows in a natural way.
Test Subtle Variations
The second tip for increasing conversion rates on your landing pages is to test subtle variations. This includes different headlines, calls to action, and your actual sales copy. Though, you should only test one change at a time.
The process of testing these small variations is called A/B split testing. You create two versions of the same landing page, with one difference between the two. See which one performs better and use this information to improve your ability to create effective landing pages.
These tips can help you tweak your landing pages to increase conversions. If you’d like even more powerful marketing tips, including conversion-ready internet marketing prospects, then click here to learn about my done-for-you system.