Tag Archives: marketing

Why Multi-Tasking is Bad for Your Business

 

When do we multi-task?

There are times when we are faced with no choice but to multi-task. However, when is I detrimental to our results, and when is it ok to do so? Part of the reason we multitask is because the activities we’re doing are easy, and do not require much capacity on our brain. In other words, we are doing multiple, minimally stimulating activities at the same time. Like listening to music when you’re driving down the highway.

But when it comes to your business, anything you can do while multitasking is probably not something you should be doing in the first place. You need to focus on your business goals, and tasks at hand to make it count. A simple slip while multi-tasking may cause some undesirable and irreparable errors. Generating a wrong post, or misaddressing your client is something you do not want to end up having to deal with.

Focused Blocks as an Alternative

One simple tip is to work in concentrated one-hour blocks. You would need to find a space for yourself where you shut off all distractions, and focus on just one thing at a time. It will not be easy, but if you can resist the urge to multitask and spread your attention over five different things at one time, you’ll be able to accomplish things well.

It could be placing your ad, writing an email to your list, or even doing a bit of market research. Your results will be better than trying to rush and multi-task to complete these 3 tasks together within an hour. After all, each task is given a focus as you maximise the use of your mental capacity for it. Personally, doing just two of these one-hour concentrated blocks of work helped me accomplish more in those two hours than multi-tasking for eight hours.

I can’t stress to you how important working this way really is. By using this ultra-focus technique, you get to work less hours, but make those hours five times more productive.

Leveraging on Systems

However, if you want to leverage even more on this technique, this system here allows you to focus on the revenue generating tasks instead of the other back-end work. A funnel and sales team are already set-up and there to assist you in making all the sales for you, as you focus on getting traffic to these funnels. It definitely cuts down the workload and runway lead time for you to take off in this business.

So, give it a shot! Click here now to get involved.

Friday the 13th Came & Went – But the Marketing Effect Stays


Where Did This Superstition Come From?

A suggested origin of the superstition is that  the date Philip IV of France arrested hundreds of the Knights Templar on —Friday, 13 October 1307. But hear this out – this may not have been formulated until the 20th century! Why? Because any reference to this event is only mentioned in the 1955 Maurice Druon historical novel The Iron King (Le Roi de fer), John J. Robinson’s 1989 work Born in Blood: The Lost Secrets of Freemasonry, Dan Brown’s 2003 novel The Da Vinci Code and Steve Berry’s The Templar Legacy (2006). Sure, in Biblical history, Jesus Christ had his last Supper on the 13th, and was crucified on the Friday, but these two were never mentioned together simultaneously thereafter.

So Friday 13th is Just A Marketing Ploy?

There’s a very high chance that it just is! And look at it’s effectiveness. According to the Stress Management Center and Phobia Institute in Asheville, North Carolina, an estimated 17 to 21 million people in the United States are affected by a fear of this day, making it the most feared day and date in history. Some people are so paralyzed by fear that they avoid their normal routines in doing business, taking flights or even getting out of bed.

Well, it’s ok if it’s harmless, right? Just being cautious, one might say. But get this. It’s been estimated that USD 800-900 million is lost in business on this day alone. In fact, in Finland, a consortium of governmental and nongovernmental organizations led by the Ministry of Social Affairs and Health promotes the National Accident Day, which always falls on a Friday the 13th. Also, a study in the British Medical Journal, published in 1993, concluded that there “is a significant level of traffic-related incidences on Friday the 13th as opposed to a random day, such as Friday the 6th, in the UK.”

How You Can Get Such an Impact in Your Business

When you first launch your website, the quickest way to gain traction and expand your brand is to focus on a niche market. This means zeroing in on a smaller market with less competition. But to get to near-cult status at some point, you need to expand beyond that. Before you try to reach the global marketplace, you should take the time to carefully plan your new marketing strategy.

Don’t Forget Your Roots

Targeting the global market is a lot different that targeting a niche market. You have a larger audience, but you also have more competition. Despite that, you shouldn’t ignore your niche market and forget where you came from. You can continue to hold onto your hold of your niche market while targeting a larger audience. Continue what you’ve been doing that works to keep your existing sales through your niche market. You’ll simply develop new strategies to reach a larger market.

Localize Your Content to Each Region

When you are targeting multiple cities, you’ll need to create an individual landing page for each city. By using content to refer to places, people, and things that people in that city will recognize, it will bring about familiarity. This is localization and you’ll use it in your global marketing campaigns.

The easiest method of localization, however, would be through language and slang. About two-thirds of the world’s population are non-native English speakers. Most of these people, even if they can speak English, prefer to browse the web and shop online in their native language. It’s easy to add the option to translate your web pages into a different language (example, the Google Translate plugin).

You’re Ready for the Big Time

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Inbox Dollars, Surveys & Social Media – Why They’re The Same

When we mention Facebook, Twitter and other social media platforms, we always have this idea of it being a platform to connect with our friends and loved ones. It’s a platform to share information, update people we care about on our lives, and some have even found their life partners through them. Overall, it seems that these platforms provide a service for us, right? So how are they in the same league of marketing survey companies like Inbox Dollars, for example?

It’s All About the Data

All these companies are in the business of mining information from users to sell to advertisers. That’s why you always seem to have adverts appearing on your newsfeed which are in line with your surfing patterns. If you think Facebook gets it’s revenue USD 14.6 billion from your purchases of Apps, you’re quite a distance off the mark.

Just like Inbox Dollars, Facebook serves as a data miner. However, while Inbox Dollars are upfront with you, Facebook would get data from you based on your social surfing patterns and posts, which you willingly give to Facebook. Even more so if you fill up your profile details. Here’s the difference: Inbox Dollars would give you something in return, to fill up survey forms with some targeted information that the advertisers want, while Facebook, makes it easier for you to keep on posting so that they get more information.

Is It All Gloom and Doom? No!

Although information on this is available readily (like the video above), people still continue to flood Social Media with their posts and information because it’s a convenient way to get connected. How many of us have found lost connections via Facebook (or Friendster earlier)? I know I have. And keeping in touch with friends now have been easier as well; all with a click of a button.

What Does This Mean for Online Marketers?

There’s plenty of advice on how to utlise social media for marketing. For one, it doesn’t cost a cent to set up a Facebook business profile or a Twitter account, until you start advertising. The most important thing is to post relevant content regularly. This also helps you attract more followers.

You should create a schedule for sending out posts. For example, you could post on Facebook and send out a Tweet at the same time every Monday through Friday. If you have the time available, you should try and post two or three times throughout the day.

Though, it’s not uncommon for your marketing strategy to grow stale. You might notice positive results after you start your marketing campaign, only for it to die off.

Beyond Just Posting on Social Media – Being Personable

It’s easy to use a mechanical approach to marketing. You’ve got a schedule and you stick to it. You’re consistent and reliable. But, you need to be personable when sharing content on social media.

Don’t use the same phrases and wording in every post. When you introduce curated content, don’t use the default message. Create something original. You want to sound like you’ve read the content that you’re sharing.

Being more social also means interacting with your followers. Don’t be afraid to ask a question or encourage feedback from your followers. Thank them for their input and get a conversation going. This will make your brand feel more approachable.

For even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about a done-for-you system.

New Year Resolutions – And a Lesson in Marketing From a 5-year-old

Cute isn’t she?  Well the thing is, we all have a problem with new year resolutions. Most of it doesn’t stick! And as she said, we think that New Year Resolutions are a one-time opportunity to change ourselves. It can’t be further from the truth! We’ve all heard the adage that the only thing constant is change. But How many of us put this into practice? As the business environment evolves, you may find that you’re no longer focused on the same goals as when you started. By meeting the demands of customers and expanding your horizons, your current marketing efforts may not mesh with your original brand. So what do we do to evolve our brand then?

Make Sure Rebranding is the Right Strategy

The first step is to ensure that rebranding is the right strategy. Otherwise, all of your hard work will be for nothing. This is a major process and will require a lot of your time. If you’re not prepared for the work, then you may want to come up with another strategy.

Set a Launch Date for Your New Business

If you decide to move forward with your plans to rebrand, then set a launch date. Make sure you choose a realistic date. Consider the amount of work that is needed and set a reasonable date when you will stop operating as your previous brand and begin operating as your new brand.

Announce Your Rebranding to Existing Customers

Once you set a launch date and put up your “coming soon” page on social media and your website. Send out regular updates whenever you complete another step in the process of rebranding. Customers and followers will get used to seeing posts about your rebranding, and be aware of the transition leading up to the launch date.

You’ll also want to double down on your efforts to ensure customers are aware of your rebranding. Along with announcements on social media, you should create an email marketing campaign for your existing customers.

Send out a newsletter letting your customers know about the transitioning process. Let them know the date of the rebranding and any steps that they’ll need to take to continue using your services or products.

As your launch date approaches, send out a follow-up email to make sure customers got the message.

What Follows After Rebranding?

So when the rebranding is done, you should be able to stay relevant to your market. The key is to not lose your current customers, while repositioning to attract new ones. Also, your new brand you must be one where we are gaining more conversion-ready prospects. One way is to learn more about our done-for-you system, which also comes with one-to-one personal coaching as well. Click here to find out more.